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The importance of primer

19 Sep 2014 15:06:37

Our new Control Shine & Prime is a unique lightweight primer that creates a smooth, even base and controls oil for an all-day matte finish. If you aren’t fully aware of the benefits of using a makeup primer, it is the one item no makeup bag should be without and if you’re still not convinced read on…

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1. Minimises pores

One of the main benefits of using a makeup primer is that it quickly helps to minimise the appearance of pores.

2. Smooth finish

Control Shine & Prime has a luxurious velvety texture that creates smooth, soft skin, which will enhance your makeup appearance.

Control Shine & Prime

3. Helps makeup stay put

Primer helps your makeup stay on longer and decreases sweat coming through the pores, which will increase your makeup staying power. It also acts as a natural shield for dust, water and debris that can make your makeup wear off. Control Shine & Prime is small enough to keep in your bag for touch-ups during the day.

4. Suits any skin type or tone

The absolute best part about using a makeup primer is it works with any skin type and complements all skin tones.

Control Shine & Prime

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Coordinate your makeup hues

4 Sep 2014 11:26:00

From turquoise eyeliner to bright coral lipstick, every season brings a new must-try makeup trend. As we draw closer to the autumn months we start to think about how we are going to rock the upcoming season’s hues.

 

The secret to pulling off bold shades in the real world lies in wearing only one eye-catching colour at a time. Choose one feature to show off, and then stick to neutral, subtle shades for the rest of your face. 

 

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Coordinate your makeup hues

Be brave and apply that daring bright cobalt blue eye shadow, but be sure to pair it with a more subdued pink or clear lip gloss. Dying to try that hot new fuchsia lipstick? Balance out your look with a neutral or pastel eye shadow. From seductive smoky eyes to classic red lips, be sure keep this one rule in mind: The more you play up one facial feature, the more you should play down others.

Coordinate your makeup hues

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Go for gold!

3 Sep 2014 09:32:02

Gold is quite possibly the most fashionable shade to be seen in at the moment, the catwalks and high-streets are swamped with luxurious, metallic hues. We’re even seeing a multitude of gold inspired looks coming up on the autumn/winter catwalks. This rich, warm shade has never been so prominent and is perfect for brightening up any look. 

 

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Go for gold!

Need a polished look that’s perfect for every day? Try a soft sweep of gold over your eyelids, lightly blushed cheeks and glossy nude lips. This will take you from a day at the office to cocktail hour (and everything in between).

Go for gold!

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Our new I’m Conditional Mascara is your new secret weapon for defined lashes that feel nourished and conditioned. The unique double bristle brush achieves the ultimate length and volume without clumps or weighing lashes down.

 

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I'm Conditional Mascara

The long-wearing formula, volumises and conditions lashes simultaneously and is perfect for building subtle or dramatic effects.  I’m Conditional Mascara is great for anyone who suffers from brittle, fragile lashes, as well as those with great lashes who want to build and strengthen them even more!

I'm Conditional Mascara

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Tropical Paradise

21 Aug 2014 11:54:06

Say aloha to bright makeup inspired by tropical seashores, clear skies and exotic beaches. The flora and fauna of the Caribbean and Hawaii explode with punch bright colours such as hot pink, vibrant yellow and jade green, so look to them for makeup inspiration. But before you hop on that plane, be sure your makeup kit is fully stocked with the hottest island-inspired hues. 

 

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Tropical Paradise

Think succulent peach and papaya colours, sweet shades of strawberry, even tangy kiwi and lime-colours! 

Tropical Paradise

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Sunset Lips

12 Aug 2014 09:50:53

The ombre trend that we first fell in love with started with our hair… But the two-tone colour trend is now taking over our beauty routines and sunset lips are definitely becoming all the rage.

 

For this ultra-cool trend you apply two different lip shades, which gives you the opportunity to get creative and experiment. You can play with colours and give your lips an ombre effect, by applying a lighter shade in the middle and a darker shade on the outer of the lips, or vice versa.

 

While it may not be appropriate for work, it’s perfect for a night out. Apply two contrasting colours on your lips - one on the top and one on the bottom, a colour combination that can't go wrong is bright orange on top and a hot pink on the bottom.

 

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Sunset Lips

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All bronzed out

8 Aug 2014 12:24:03

You don't need the sun to get a gorgeous summer glow, we have all the essentials you need to give you that beautifully bronzed look this summer season.

 

We are not talking about intense or dramatic finishes, instead this summer's glow is a natural-looking wash of subtle colour across the nose, cheeks, temples and brows that will leave you with a healthy and outdoorsy look that seems casual rather than unnatural.

 

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Create a picture of health, with sun-kissed skin, flushed cheeks and warm tones that will give you that just-back-from-holiday glow.

 All bronzed out

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The smoky eye look is one of the most popular looks in makeup history! This classic never goes out of style and suits everyone, it’s smouldering, sexy and makes a statement!


Our new Limited Edition Arabian Nights Smoke & Shadows i-Divine palette is the perfect beauty tool for creating an endless array of sultry, striking looks. The deep tones of green, blue and gold melt together, forming beautiful smoky effects, suited to all skin tones.

 

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Arabian Nights i-Divine Palette includes 12 highly pigmented eye shadows, with shades such as Gold Souk, Valley of Diamonds and Sorcerer. This exquisite palette is perfect for summer nights and will create some heat of its own.

Arabian Nights i-Divine Palette

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In Bloom

25 Jul 2014 11:32:39

It's time for a beauty spring clean - set those staple, dark hues aside and make way for summer’s fresh new floral colours. Petal pinks, mint greens and pale yellows, summer’s coolest makeup trend calls to mind a lush garden filled with the most beautiful of blooms.

 

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In Bloom

We have found ourselves entranced by dreamy colour combinations - and are taking our festival makeup cues directly from these brilliant shades. Do you blame us? Mother Nature is the ultimate beauty queen, after all.

In Bloom

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Cat-eye flicks have been a signature look for longer than beauty enthusiasts can remember. It can be a great minimal chic look for day, or work just as well as a sexy evening look. You can play with the thickness to create a bold graphic finish and experiment with the colour. 

 

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Cat eye flick

They take a bit of practice but are definitely worth the effort – cat-eye flicks are a great modern classic!   

Cat eye flick

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