Be brave and apply that daring bright cobalt blue eye shadow, but be sure to pair it with a more subdued pink or clear lip gloss. Dying to try that hot new fuchsia lipstick? Balance out your look with a neutral or pastel eye shadow. From seductive smoky eyes to classic red lips, be sure keep this one rule in mind: The more you play up one facial feature, the more you should play down others.
4 Sep 2014 11:26:00
From turquoise eyeliner to bright coral lipstick, every season brings a new must-try makeup trend. As we draw closer to the autumn months we start to think about how we are going to rock the upcoming season’s hues.
The secret to pulling off bold shades in the real world lies in wearing only one eye-catching colour at a time. Choose one feature to show off, and then stick to neutral, subtle shades for the rest of your face.
3 Sep 2014 09:32:02
Gold is quite possibly the most fashionable shade to be seen in at the moment, the catwalks and high-streets are swamped with luxurious, metallic hues. We’re even seeing a multitude of gold inspired looks coming up on the autumn/winter catwalks. This rich, warm shade has never been so prominent and is perfect for brightening up any look.
28 Aug 2014 09:49:07
Our new I’m Conditional Mascara is your new secret weapon for defined lashes that feel nourished and conditioned. The unique double bristle brush achieves the ultimate length and volume without clumps or weighing lashes down.
The long-wearing formula, volumises and conditions lashes simultaneously and is perfect for building subtle or dramatic effects. I’m Conditional Mascara is great for anyone who suffers from brittle, fragile lashes, as well as those with great lashes who want to build and strengthen them even more!
21 Aug 2014 11:54:06
Say aloha to bright makeup inspired by tropical seashores, clear skies and exotic beaches. The flora and fauna of the Caribbean and Hawaii explode with punch bright colours such as hot pink, vibrant yellow and jade green, so look to them for makeup inspiration. But before you hop on that plane, be sure your makeup kit is fully stocked with the hottest island-inspired hues.
12 Aug 2014 09:50:53
The ombre trend that we first fell in love with started with our hair… But the two-tone colour trend is now taking over our beauty routines and sunset lips are definitely becoming all the rage.
For this ultra-cool trend you apply two different lip shades, which gives you the opportunity to get creative and experiment. You can play with colours and give your lips an ombre effect, by applying a lighter shade in the middle and a darker shade on the outer of the lips, or vice versa.
While it may not be appropriate for work, it’s perfect for a night out. Apply two contrasting colours on your lips - one on the top and one on the bottom, a colour combination that can't go wrong is bright orange on top and a hot pink on the bottom.
8 Aug 2014 12:24:03
You don't need the sun to get a gorgeous summer glow, we have all the essentials you need to give you that beautifully bronzed look this summer season.
We are not talking about intense or dramatic finishes, instead this summer's glow is a natural-looking wash of subtle colour across the nose, cheeks, temples and brows that will leave you with a healthy and outdoorsy look that seems casual rather than unnatural.
1 Aug 2014 14:09:26
The smoky eye look is one of the most popular looks in makeup history! This classic never goes out of style and suits everyone, it’s smouldering, sexy and makes a statement!
Our new Limited Edition Arabian Nights Smoke & Shadows i-Divine palette is the perfect beauty tool for creating an endless array of sultry, striking looks. The deep tones of green, blue and gold melt together, forming beautiful smoky effects, suited to all skin tones.
25 Jul 2014 11:32:39
It's time for a beauty spring clean - set those staple, dark hues aside and make way for summer’s fresh new floral colours. Petal pinks, mint greens and pale yellows, summer’s coolest makeup trend calls to mind a lush garden filled with the most beautiful of blooms.
18 Jul 2014 09:15:11
Cat-eye flicks have been a signature look for longer than beauty enthusiasts can remember. It can be a great minimal chic look for day, or work just as well as a sexy evening look. You can play with the thickness to create a bold graphic finish and experiment with the colour.
11 Jul 2014 09:52:24
Our six NEW high-impact Gloss Me shades scream summer, whatever you have planned for the up-coming months make sure your lips have the wow factor.
With a great combination of colours suited to all skin tones, Gloss Me adds the perfect amount of major colour and shine, with a super reflective finish, there is a shade for every mood, occasion and style.
The vibrant colours and the sparkle, what more could your summer beauty look ask for? Now all you have to do is pick the best shade for your sexy, summer pout.