Sleek MakeUP's Clothes Show Live Diary
8 Jan 2013 15:17:53
As every fashion lover knows, no outfit is complete until a touch of makeup has been applied! That’s why our marketing team headed straight to the hub of beauty and fashion at Clothes Show Live held at Birmingham’s NEC. We prepared ourselves for a week of makeup, fashion, goody bag loving and beauty obsessing to our hearts content!
Check out our diary that reveals our ups, downs, sheer madness and the beauty buzz at the amazing Clothes Show Live!
Faced with a 6 o’ clock start at Euston station made for a slightly painful experience, but we relied on our excitement (and large doses of caffeine!) to get us through. A quick journey later and we found ourselves in the freezing cold North! We gave our muscles a serious workout heaving all the luggage over to the hotel, but as soon as we arrived the hotel manager, Mrs Lee, made us feel relaxed and right at home with several cups of tea and plenty of biscuits! Admittedly, the hotel definitely had a slight ‘horror movie-esque’ feel to it, but we settled in and applied plenty of Lash Out mascara (a girls best friend on tired days!), before heading off to the NEC to set up our impressive Sleek MakeUP stand!
Setting up was definitely the hardest part of our time there… but armed with plenty of yummy goodies to nibble on (thank goodness for chocolate peanuts!), we finally finished arranging our Sleek MakeUP stand at half past 10 at night! The stand looked fantastic but needless to say by this time we were four exhausted Sleeksters and agreed to get back to the hotel sharpish! Unfortunately by that time the freezing weather had turned in to torrential down pour, and we were forced to run like escapees through the rain, load up our get-away car and drive like mad back to our hotel to sleep away our nightmare set up day!
Waking up bright and early for our first day of the event we headed straight to the NEC to make sure our Sleek MakeUP staff were all ready to go and that our hard work on the stand was looking perfect. Fighting puffy eyes was no problem; limited edition Sparkle i-Divine gave us back our sparkle (!) and we prepared ourselves for the fashion and beauty loving fans that would soon be trooping through the gates of the NEC!
Our Sleek MakeUP team helping us during the event included five gorgeous gals and one hunk of an event manager, all straight from the heart of Birmingham! We LOVED their enthusiasm, sense of humour and their down-to-earth attitude. One of the girls was even a makeup artist and got to grips with foundation matching using our 30 shades of New Skin Revive foundation. Plenty of happy fans walked away from our stand with luminous skin that looked totally natural, nothing makes us happier than a perfect match!
As the event got busier, we soon became aware of a buzz happening across the hall with a huge crowd and cameras flashing away! As it turned out; Peter Andre had arrived and was signing autographs for a huge flock of girls…Some were even crying, it was like Beatles mania!! Other celebs we saw at the event included Amy Childs, Gemma Collins, Katie Price, and V V Brown, who all caused great commotion throughout the event, with interviews on stage and autograph signing.
After a successful first day we were all in the mood for a girly night in our hotel, complete with face masks, hot chocolate and chick flicks, is there anything better than a relaxing girls night in?!
Another early start meant another caffeine trip for us; but although the coffee woke us up, we still felt the need for an extra lift! Enter Sleek MakeUP’s Glitter Dip-It’s, liquid liners loaded with micro-glitter that gives a great boost to tired eyes, or if you’re feeling experimental apply to lips like our girl Inês! For uber sparkly lips that stay on all day, Inês used Eau La La in Dragon Fruit on the lips first as a primer and then loaded lips with Glitter Dip It in Diablo, a bright look-at-me pink! Multi-purpose products are so the way to go in this day and age darling…
We managed to get some serious bargain hunting done, with plenty of vintage gems just waiting to be adopted we couldn’t face leaving them there! Thank god for the bargain prices otherwise we would have been in trouble… being a real vintage lover, I fell head over heels for a silver sequinned butterfly top, as you might have guessed we love a bit of sparkle here at Sleek MakeUP!
Our gorgeous PR assistant Sheena picked up the brightest fuzziest vintage Christmas jumper ever for a total bargain! We feel cosy just looking at it! Our social media gal Ines picked up an 80’s-tastic embroidered vintage cardigan ideal for look glam but staying warm, what’s not to love?! Vintage finds we heart you!!
With so many other brands surrounding us at Clothes Show, we had a peek at what hair care had to offer our tresses. The uber talented stylists at Paul Mitchell provided us with hair styles each morning which we all highly appreciated, especially as we’d arrive each morning with crazy bed hair, only to be sprayed, styled and coiffed by hair pro’s, lets just say it was definitely something we could get used to!! Our girl Assunta treated herself to long dark hair extensions which she LOVED, “I feel Like Rapunzel!”
Meanwhile up on the style studio stage, model and musician VV Brown gave an interesting talk about her vintage brand VV vintage (www.vvvintage.com) and ethical trading. VV brown is the ethical ambassador for the clothes show live. Her ethos is all about the beauty of up cycling. We loved her positivity and passion for what she believes in. Our lovely Sheena had a photo with her after the talk, we couldn’t believe how tall and gorgeous she was! Girl Crush alert!
Super cool model and presenter Annalise Dayes came over to our Sleek makeUP stand for a chat and of course a Sleek MakeUP fix. Annalise is currently on Americans next top model- the British invasion on Sky living. We’ve got some serious hair envy!!
After a busy day of celeb-spotting and vintage shopping we were more than happy to get back to our hotel, but first we nipped in to Tesco’s and picked up plenty of Snack-a-Jacks and some hearty soup, the ultimate comfort food in cold weather!
Sunday was with us already and we couldn’t believe how fast our event was unravelling! Our Sleek MakeUP goody bags were selling like hot cakes at the event, at only £10 each for four products and being called after two rather well known supermodels helped. ‘Kate’ and ‘Naomi’, have you heard of them??
After having our hair bigged up (literally!) with Paul Mitchell stylists and with plenty of True Colour lipstick in our favourite shade, Vamp, we felt more than ready to face the day! The last few days have made us all realise how empowering and re-energising makeup is, even if you’re feeling tired with a long day ahead of you, a gorgeous lip colour or stand out eyes can really rev you up and set you on your way!
We managed to somehow squeeze in a little more retail time our lunch hour! First stop was jewellery brand Rya V who sells absolutely gorgeous jewellery! Our own little magpie Sheena looooves cocktail rings and statement necklaces and couldn’t wait to pick up some more bling! After much oohing and ahhing she opted for a ring and beaded collar necklace. Fab accessory designer Tatty Devine also got a lot of love from all of us Sleek MakeUP gals; we all adorned ourselves with plenty of unique, whimsical jewels that Tatty Devine is known for. I picked up a black leather cuff bracelet and a plectrum necklace which I adore!
By 5 o’clock we were feeling fairly weary, but had a massive pick-me-up when we went to watch Henry Holland presenting the Clothes Show Live fashion show! The crowd went wild for goody bags and freebies, whilst the show had a total fashionista feel, complete with an Anna Wintour look-a-like! After running around like loons all day selling, shopping and organising we were all ready to sink in to our beds, but the excitement wasn’t over yet! The X factor final had us all totally gripped and we went mad for the gorgeous James Arthur and Jahmene Douglas. Congrats to James for bagging first prize, well deserved we think, even though Jahmene Douglas is so sweet! Rihanna looked divine in a gorgeous Alexander Wang white mini dress. Her flawless skin blew us all away, has she been using our super nourishing Be Beautiful Blemish Balm we wonder?
Our second to last day went by in a Sleek MakeUP second! We couldn’t believe how much fun we’d been having and how fast it had gone. By this time word had got round at that Sleek MakeUP were at Clothes Show Live and we had plenty more fans throwing themselves at our famous i-Divines and True Colour lippies!
Our makeup artists Laura and Ines were foundation matching left right and centre! One customer thought she was the shade Demerara in our New Skin Revive foundation, but after some trailing and testing Inês found she was actually suited to the shade Sweet Honey which is SEVEN shades under the one she picked! It made us think about how many other gals are wondering round rocking a foundation shade too dark or too light for them. Ladies – there is a foundation shade to perfectly match your skin tone, with 30 shades of foundations in the Sleek MakeUP line we’re happy to report that we can cure all foundation matching dilemmas!
Our last night at Clothes Show Live called for some serious treat time! We picked up plenty of food and took it back to our hotel for what we like to call a “bedroom picnic”, a must-do for four girls away from home! We guzzled and gossiped the night away, it was the best Sleek MakeUP girly bonding sesh ever and much needed after our busy week of Sleek Make-upping! Hilarious programme ‘Snog, marry avoid,’ kept us highly entertained featuring some of the wackiest looks ever, we couldn’t help but feel we wanted to give them a makeover (or under!) with some our Sleek MakeUP goodness! Including some much needed foundation matching…
This was our last day and we were all feeling a little sad that our Clothes Show Live adventure was over. It had been a beauty blast and we want to do it all over again! We were pleasantly surprised to find that our last day was our busiest day, with the Sleek MakeUP stand packed to the brim with eager fans all hoping to get their hands on some amazing offers! The day went by in a whirl of selling and explaining new products and ways they can be used. There’s nothing we like better than talking to our fans about the benefits of Sleek MakeUP. Our famous Rose Gold blush had plenty of adoring fans as usual, we know we’re biased but there really is no better blush to create a healthy flush of colour that suits all skin tones!
Eventually it was time to wave goodbye to our Sleek MakeUP stand and rush to the train station to get back to good old blighty! We hugged our amazing staff goodbye, what on earth would we have done without their energy and positive attitudes?! We loved them all!
Still armed with foodie goodness from the night before, we spent the train journey eating and reminiscing about our week of Sleek MakeUPping at Clothes Show Live! The event had been a total success, but we couldn’t help but feel happy to sleep in our very own beds that night…
Were you there too? Tell us your experience on our Facebook page! :)