About Us

Mission Statement

Sleek MakeUP is a colour cosmetics brand dedicated to providing a comprehensive make-up range for all women, especially those that are often under-represented by mainstream brands.

The Sleek MakeUP Story

The Sleek MakeUP brand is youthful and fresh, engaging the interest of young women from a range of different backgrounds. Our ethos is to produce a range which boasts of extremely trendy, fashion forward shades and innovative products which can be worn by all but with a particular focus on women who are under-represented by major brands in the cosmetics market.

New products are launched regularly keeping the range fresh and desirable. We deliver quality products at affordable prices for real fashionistas and for those who just want to enhance their natural beauty.

Although well-known for our range of 12-colour I-Divine Palettes, we celebrate the fact that we are the only high street brand with 17 shades of foundation. We also pride ourselves on the fact that we have a huge portfolio of quality products which are on par with globally-recognised premium brands.

Headquartered in London, UK, Sleek MakeUP is an established brand throughout Europe, South Africa, Kenya, Ghana and Nigeria with plans to take on new territories. The range is currently stocked in Superdrug stores in the UK, Colorii stores in France, Foschini and Edgars stores in South Africa alongside a whole raft of independent retailers in those regions and beyond.

My Skin – My Shade – My Makeup

Our strapline ‘My Skin, My Shade, My Makeup’ fully explains our brand proposition and rings true for the woman who wears Sleek MakeUP.

Every woman regardless of race feels the need to use products that she believes work for her skin type. Having tested our foundations extensively, we have successfully matched 97% of women across a range of different races and cultural mixes including those of Caucasian, Asian, Latina, Black African and Caribbean descents.

Having felt empowered by finding her specific shade of foundation, the Sleek MakeUP woman can now take ownership of her selection and begin to explore other products within the range which have been created with her in mind!