Makeup Spring Clean. 

Shout out to all the makeup I haven't bought yet. I'm comin' for yahh...


Lets admit it, We all have that one never ending tube of Mascara that we just don’t want to let go of.The expiration date of mascara is actually 3 months. After that,  your Mascara is more likely to breed bacteria. We all know what is like trying to brush through your lashes with a clumpy Mascara brush… Babe you need to bin it. For maximum volume and definition replace your old mascara with our I'm Conditional Masacara.

Liquid Eyeliner.

So, you’ve finished your eye shadow and now it’s time to get those wings on fleek, but your fave liquid eyeliner is dry AF. If your eyeliner is drying up, it could be past the expiration date (liquid eyeliner actually has an expiration date of six months once opened). So have a look through your collection and get rid of those that are dull and dry. But if your eyeliner collection is on point, there’s always room for more Eyeliner.

Lip Gloss.

With a shelf life of 1.5, Lip gloss can actually last a pretty long time before it’s time to let it go. For those of us that love to glaze our lips we defo have no problem making use of our product before this. But there is always that one tube in our makeup collection that gets shown no love. We live for gloss that make our  lips look like a Krispy Kreme doughnut ! But after a year or so, lip gloss can become a clumpy and dull. So, replace your old gloss with Gloss Me.


Lipstick obsession is real. You literally can never have enough. If you’re lipstick hoarder, it might just be that time to sort through all of your shades. Have a look at some of the expiration dates on your collection- and if you’ve had any for more than two years, it’s time to say bye-bye. Sad to see them go? No worries, replacing them is the fun part. We have 51 shades of lipstick to choose from – yes, Fifty One Shades. And really, what better way is there to reward yourself finishing your spring cleaning chores than with a fresh tube of lipstick? Shop Lipstick!