• My Face My Rules

The Film

We’ve spent the last few years watching the makeup world explode, with more and more people becoming obsessed with the latest techniques and products. Sadly, we’ve also seen the rise of makeup shaming. My face. My rules, is our way of positively recognising and standing up for everyone’s right to define their own beauty, without boundaries. It’s our way of saying it's ok to be obsessed with makeup, to put whatever you want on your face, whenever and however you want. We’re making it our mission to combat the judgement many of our customers face every day; the negative stereotypes that come with a full face of makeup, or a bright red lip, or a bold brow.

The Judgement

What you saying?

What would be your response to someone hating on your makeup? Here’s a selection of our clapbacks...Share yours using #myfacemyrules and you may see your response on our page!


Make a Difference

Ditch The Label are one of the largest anti-bulling charities in the world; helping thousands of people aged 12-25 each week to overcome bullying and the impact it has on their health, esteem, studies, and social lives. For support, resources and ways to get involved visit Ditch The Label.