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Meet alia

Meet alia


DJ and radio presenter, Alia Loren, loves to experiment with makeup. Mixing and clashing colours, experimenting with calligraphy-inspired makeup, she is inspired by London and the influences around her.

“I’m of Arab descent, I have tattoos and piercings – which isn’t the norm. When I was younger, girls in my college would ask why I’d dress so tom-boyish. I felt like an outsider, distanced from my culture and oddly, the western world I was in. I grew from that and learned not to care about what anyone thinks. This was a period when I was trying to find myself and I learned I am my own body, my own decisions.

Taking something at face value doesn’t tell a full story, the invisible things: my emotions, my experiences, my traumas, my personality – that is the real story to be heard.“

“I should be heard as well as seen”

“I should be heard as well as seen”


Shop Alias look



With intense colour payoff, your lids will last as long as you do.

£ 8.99

Creates an intense, blinding highlight

£ 9.99

These illuminating drops will help you achieve radiant skin in a flash, taking…

£ 6.99

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