Here at Sleek MakeUP, we believe that however you live your life – everyone has the right to be seen, heard and felt exactly how they choose to be. Encompassing this spirit, we aim to support and celebrate individuals who WORK IT THEIR OWN WAY and actively challenge stereotypes.
OUR STORY …
In 1985, in the heart of East London, Sleek MakeUP was born. Our founder recognised that women of colour were under represented in the make-up industry and worked hard to create a highly pigmented range of products for all skin tones. Inclusivity and diversity has always been at the core of our brand and we continue to champion this today.
From our iconic i-Divine Eyeshadow palettes, to our blinding Highlighting Palettes, and other cult classics such as Matte Me Liquid Lipsticks and Cream Contour Kits; we became a brand known for providing on-trend, high quality products.
Following years of success on the UK high street, Sleek MakeUP became part of the Boots family in 2015 and is now sold in 15 countries and over 2,200 stores globally.