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Founded in 1985, in the heart of East London, Sleek MakeUP was created for all skin tones. Inclusivity and diversity has always been at the heart of the brand and we became an instant success due to our high pigmentation.


After years of hustling, we quickly became a brand known for providing on-trend, high quality products.


By 2009, we were sold worldwide, launching into new markets and online, reaching all corners! Following years of success on the UK high street, Sleek MakeUP became part of the WBA family in 2015. Starting from humble beginnings, Sleek MakeUP is now sold in 15 countries and over 2,200 stores globally.


Here at Sleek, we believe that however you choose to live your lives – everyone has the right to be seen, heard and felt exactly how they want to be. Encompassing this spirit, 2019 saw the launch of our brand new campaign film #WorkItYourOwnWay featuring rising star talent, showcasing the unique meaning of self expression.