We’ve spent the last few years watching the makeup world explode, with more and more people becoming obsessed with the latest techniques and products. Sadly, we’ve also seen the rise of makeup shaming. My face. My rules, is our way of positively recognising and standing up for everyone’s right to define their own beauty, without boundaries. It’s our way of saying it's ok to be obsessed with makeup, to put whatever you want on your face, whenever and however you want. We’re making it our mission to combat the judgement many of our customers face every day; the negative stereotypes that come with a full face of makeup, or a bright red lip, or a bold brow.